People of Meat is a collective which I founded together with friends in Amsterdam. We started by spreading our statement “I’M A BAG OF MEAT” through our upcycled garments, as a form of self-empowerment, reclaiming one’s authority over their body, and a challenge towards social norms and objectification.

Together, with me as the creative director, we started our DIY party series “Positive World“, released unique accessories such as our “Cool Keychain Series“, hosted Pop Ups, and even launched our very own beverage "Positive Punch“. We have collaborated with various artists, including 3D designer Şiir Bicer, Illustrator Farhad Qashqai, DJ screenage dj, and the legendary Amsterdam Junglist Kru. We are also proud to call Dream Unit in Amsterdam and Charlot Abhors A Void in New York City our stockists.

Now in Milan, I am continuing the journey, working with local artists and designers on new products, organising events and, above all, keep spreading our statement. Because at the end of the day, we are all just BAGS OF MEAT.





NELSON GUTJAHR


I recently graduated with a Master’s degree in Interaction Design in Amsterdam and now find myself in Milan, seeking fresh perspectives on design.

While living in Amsterdam, I founded the DIY collective “People Of Meat”, bringing artists, producers, and fashion designers together. As the creative director, I discovered the joys of collaborating within a multicultural and multidisciplinary community, something I deeply value. I enjoy working with artists, and I am currently partnering with Milan-based visual artist Rosha Ajdadi on new projects for People of Meat.

Growing up as the child of a landscape architect instilled in me a love for design and aesthetics, and I now approach these subjects with a critical eye, particularly regarding our (post-)capitalist and (post-)colonial world.

I am fascinated by trends and cultural developments, often reflecting on them with a hint of irony. Through my professional experiences and studies, I have developed expertise in:


UI / UX
3D / Game Design
Graphic Design
Generative AI
Videography
Event Production



People Of Meat

FashionCreative Direction
Graphic Design
Product Design
Events

Founded with friends in Amsterdam, People Of Meat is a creative collective that is deeply rooted in DIY culture. 


A Walk Through The Past Through Future’s Eyes

Generative AI
Research
Installation

Wereldmuseum Amsterdam's exhibition on Dutch colonial history lacks indigenous perspectives. To address this, we consulted with post-colonial descendants and created an interactive AI installation that lets visitors reimagine artworks for a more balanced narrative.


Dress My Nelli

Fashion
Webdesign
Graphic Design

Inspired by online dress up games I created a website on which you can dress me. Currently, I am expanding the game into an interactive e-commerce experience.


Electric Hyphae

Installation

Using sound and visuals inspired by fungal networks, this interactive installation draws a parallel between natural and human-made systems, bringing attention to the essential yet unseen infrastructure that powers modern life.


Der Ball ist rund

Fashion
Game Design
3D

Game presenting a fashion collection that is inspired by football culture.


Zaza Visualiser

Videography
Datamoshing

Part of creating this visualiser was intentionally corrupting the video files.



Project archive coming soon.



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